Southwest Rapid Rewards points are worth 1.79 cents each, if you redeem them for only Wanna Get Away fares and not the more expensive Business Select or Anytime options. If you fly Southwest Airlines with any regularity, then you should enroll in their Rapid Rewards frequent-flyer program. The effective rebate of the program is 9% when one purchases Wanna Get Away flights.
The Chase Southwest Premier Visa Signature Card offers a sign-up bonus of 50,000 points a couple of times per year. This introductory bonus is worth nearly $900! If you fly domestically regularly and use a Southwest hub, then you would benefit from amassing Southwest points, as they are more valuable for this purpose than the loyalty programs of more international airlines.